What is ethnography?
In this article, let's talk about such an interesting science as entography. Ethnography studies human social phenomena, communities, peoples, settlements, their way of life and culture.
What is ethnography? Ethnography is considered a branch of anthropology, which is aimed at studying human society. Some people use "Ethnography" and "cultural anthropology" as interchangeable, although cultural anthropology includes more research methods than just ethnography.
The practice of ethnography usually includesFieldwork in which the ethnographer lives among the population is studied. Trying to preserve objectivity, the ethnographer lives a normal life among people working with informants who are especially knowledgeable and have good opportunities for collecting information. This field work can last for a long period of time, usually for a year, and sometimes much longer.
At the end of the fieldwork period, the ethnographerwrites about his experience. This letter contains a catalog of everyday life, along with a discussion of rituals, phenomena and an assortment of other events. Many people who work in the field of ethnography have integrated many disciplines, use biology, for example, to analyze available food supplies, or geology to study the terrain and the environment. The field of ethnography is a very important part of cultural anthropology, as many anthropologists use the fieldwork of others in their studies. It can also give the key to the trend in human society, and ethnographers can be found in some unexpected places. Many advertising agencies, for example, use ethnography in their work to ensure that advertising is effective, aimed at the wishes of the population.